Role

UX designer

Timeline

3 months

Tools Used

Figma, Miro

Responsibilities

• Planned and conducted user research and competitor analysis
• Interpreted data and qualitative feedback
• Created personas, user journey’s and storyboards
• Determined information architecture
• Created wireframes and prototypes

Project Summary

IVFlytics [IVF + analytics] is an android application designed to help expecting IVF mothers track everything ranging from their vitals to hospital appointments. The main goal of this application is to help digitize this process.

[It is to be noted here that conception via IVF requires a lot of extra tracking of parameters compared to a normal pregnancy]

Understanding the Problem Space

Conceiving via IVF is a challenging journey. It gets even more challenging physically and mentally during the 9 months of gestation. With decreasing fertility rates and increasing IVF procedures, the demand for it is steadily increasing in India. Upon speaking to mothers who had conceived through IVF, I noticed that the common pain point was difficulty in managing their pregnancy [ranging from trying to not forget when their next doctor appointment was to writing down their BP/Blood sugar values in a notebook everyday] and that the hospital did not have any digital way through which the appointments, scans and procedures could be automated.

Problem Statement

Women who have conceived through IVF find it difficult to keep track of their vitals, procedures, medications, tests and appointments as the amount of information to be kept track of is a lot

Users

The users of this application would be expecting mothers who have conceived via IVF and are currently in their pregnancy phase

Goal

The goal is to digitize the pregnancy journey of an expecting IVF mother.